Chinese fashion house Babyboo has officially entered the babyboomer market, and that means we are finally getting some glimpses into its future.
The brand launched its new range of babyboi-inspired clothes for the baby boomers this past summer, and now it is also opening a pop-up shop in Beijing to celebrate the occasion.
We caught up with the brand’s chief executive, Zhang Yufeng, to get some insight into the brand and its plans to become a babybooster brand.
Babyboo’s founder and founder of the company, Zhang Xiaohua, was born in 1964 and grew up in a family of Chinese-Americans.
He was raised in New York City and Hong Kong, and went on to attend Cornell University and Harvard Law School.
He then returned to China to study business at the Chinese Academy of Commerce in Shanghai.
BabyBoo, in its current form, has been around for some time, but its origins go back to 2007, when its founders were looking for a name to capitalize on their success.
It’s a term used to describe a fashion brand that is not associated with a specific brand.
Zhang says that Babyboos original name was “babyboom,” but after a couple of years of searching, they settled on “baby boom,” which was picked because it sounded cool and made sense.
He added that BabyBoos new name has been “inspired by the Chinese pop culture of the ’80s, ’90s, and ’00s.”
Babyboos clothing has a strong connection to the Chinese culture, and the new collection includes clothing with designs inspired by the culture, as well as a lot of fashion and accessories inspired by Chinese pop art and art history.
We are excited to see what this brand can do with the culture of baby boomer generations, Zhang said.
Zheng and his team also collaborated with designers and artists to design the new babyboos.
The new collections include a line of baby boom pants, a line called “Puma” and an assortment of baby-appropriate socks.
They have also teamed up with some artists to create a baby boo wall in the stores.
There’s also a collection of baby boots, which are designed to be “boots for the little boomer generation.”
This new line will also be available in stores starting this fall.
Zang and his staff are also currently working on babybooing dolls, which he says will be available for sale later this fall and in stores later this year.
He said Babyboi’s goal is to have a pop culture-based clothing line that is “in keeping with the Chinese cultural identity.”
The new baby boi-themed clothing line will be “in-keeping with the pop culture culture of Babyboom, but also to be part of the baby boomers culture,” Zhang said, adding that Baby Boos current pop culture collections are a “little bit older than Baby Boo.”
We are also working on a new baby Boo clothing line, and we have some ideas for pop culture items that we want to make available for the pop cultural market,” Zhang added.
Zhuang Yixin, a Babyboorong resident and an associate professor at the University of Michigan, told ESPN Cri-Pro that BabyBOo is “trying to reach a more mainstream audience.”
She added that the brand is also trying to create its own pop culture “pop culture” collection, but the name is too similar to its previous line of clothing, so there’s no need to go with a name that is so similar to Babyboobos.
We want to focus on our own brand and take on the challenges of the pop consumer,” she said.
But the Babybooo-inspired clothing will not be just for baby boom kids, Zhuang said.
Babyboon clothing will also help people with disabilities.
Zhuang noted that BabyBoo was the first Chinese brand to launch a baby boo-themed line.
She said that in China, there is a large and growing population of people with autism, and Babyboio is “the first brand to make a baby boom clothing line in China.”
Zhuang added that she and her colleagues are working with Babybo’s parent company, Shanghai Media Group, to “create the perfect babybo-themed apparel for people with the disorder.”