When you want to look like a big brand, you have to be prepared for the challenges of fashion marketing, according to Fashion Industry Association of Canada (FIA) chief executive officer Heather Reimers.
“The fashion brands are doing some really interesting things,” she said.
“But I think you have the luxury of being prepared for them and having that flexibility.”
The big brands are using new techniques and technologies to improve their online presence and sales.
“They’re using mobile,” said Reimings.
“A lot of them are using platforms like Instagram.
It’s a lot of things and they’re all changing, and that’s what we’re working on now.” “
What we want to do is understand what’s working and what’s not working in terms of digital marketing.
It’s a lot of things and they’re all changing, and that’s what we’re working on now.”
How to look stylish, but be authentic and relatable in the process?
“You have to have the right mix of things,” said Amanda Fenton, a fashion industry expert at the University of Ottawa.
“You’ve got to look great and you’ve got have the persona to be relatable.
You’ve got people who look like you, you’ve had a relationship with them and you know what they’re like, and you’re relatable, so that’s a really important part of it.”
Fenton said it’s important to have a strong identity in order to look good.
“When you’re going to be at a table with somebody and you say, ‘What’s your name?’ and they say, you know, ‘Oh, I’m Amanda Fentons’, you’re kind of in a weird place where you’re really in a space where you know that person,” she explained.
“So if you can come up with something really good, then people are going to start thinking, ‘Hey, you’re Amanda Fents’.” “So when you say your name, people can connect with you,” Fenton added.
Fenton says the best fashion brands also offer social media marketing campaigns.
“I think they’re looking at Instagram and Snapchat and social media and that kind of stuff and using that to really reach out to people and engage with them,” she added.
“It’s a whole new way to get a lot more engagement and a lot better sales.
I think it’s a big deal for a lot the fashion industry.”
In the US, the industry is already being tested in the fashion and lifestyle markets.
According to the Fashion Industry Research Association (FIRA), fashion brands have sold more than $200 billion worth of merchandise and apparel in the US alone.
Reimes says the new fashions will likely continue to expand.
“We’re really excited about what the industry has been able to do.
I’m excited about the future.
It will be an exciting time,” she predicted.