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Posted February 09, 2019 10:05:28It seems fashion’s got a lot to answer for with its recent sales slump and its slow-down in fashion.

A new report from the consumer goods and clothing giant Brandwatch has revealed that its fashion business, which was valued at US$1.2 billion in the second quarter, has fallen by over half in the past year.

Brandwatch chief executive Stephen Wicks said that, while sales of men’s fashion brands have rebounded since the financial crisis, women’s and children’s clothing has suffered as well.

“It’s a slow and painful process that can only be seen in hindsight,” he said.

“The industry needs to work harder to get back to the good times.”

The Brandwatch report says that women’s clothing sales are expected to grow by 4.3 per cent in the quarter, while children’s apparel sales are forecast to increase by 6.1 per cent.

Mr Wicks says that brands have been able to keep prices low by reducing the quality of their products.

“I think that we need to take the next step and make sure that we get it right,” he told the ABC.

“We need to get it done in a way that’s in keeping with the fashion industry and that’s good for the brand, good for consumers and good for retailers.”

And we also need to have a plan for the future.

“Brandwatch says it has seen a number of changes to the way it measures its brands.

It said it is now comparing sales of all brands, rather than only those that have made the cut in the last two quarters.

It also added that it has changed its definition of the term “brand”.”

Brand is no longer an umbrella term, it’s a distinct term,” Mr Wicks told the Nine Network.”

In terms of a brand, it doesn’t mean anything in terms of how much it sells, what it does, or how much profit it makes.

“Brand Watch’s report comes as retailers across Australia are trying to get their brands back on track.

A few weeks ago, a leading clothing retailer, Sainsbury’s, said that it was “delighted” to see that its sales of boys’ and girls’ clothes have returned to pre-recession levels.

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