In 2017, Avant gardes fashion designer and editor-in-chief, Eliza Brouwer, was named as the next chair of the fashion brand’s board of directors.
She joins the likes of Elisabeth Léonard, Jean-Paul Gaultier, and Isabel Perret as the latest high-profile avant-garde fashion figures to take up the role.
As the fashion industry continues to reinvent itself and reinvent itself anew in a changing landscape, Brouwers role as chair is a significant milestone for the brand.
“Eliza is one of the pioneers of avant -garde design, and she’s the woman who made Avant go from a small fashion house into a global brand,” said Vogue editor-at-large Kristin Scholz.
The brand’s most prominent figures have gone on to become major fashion influencers, and Brouws departure is a boost to the brand’s overall sales.
“We are very happy that she’s leaving.
It’s the right time for us to move forward with our strategic plan, which is to rebrand Avant as an avant garden,” said Brouwe.
But as the company prepares to launch a new range of clothing, Boulanger said she and her team have already begun to explore the possibilities of using the brand in new media.
“It’s not a new concept.
We have been doing this for the last five years,” she said.
Boulanger and the Avant team have been exploring ways to use Avant Garde as a platform for creative expression, with a number of projects including the ‘Boulevard of Existence’, a collaboration between the brand and artist and designer Amedeo Balducci.
Ameri-Fashion, which produces fashion and lifestyle products, also hopes to launch its own line of fashion accessories through the brand, which will be called Amedea.
“There’s no doubt that Avant has an incredible legacy, and I’m excited to see the brand grow,” said Amedean.
“It’s a very exciting time to be a part of this journey.
We will be building a brand with the same commitment to creative innovation as Avant.”